Customer Handling Trumps Coding

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Counterintuitive perhaps in a technical environment, technologically driven and technically delivered but it would seem that good old fashioned, soft, client handling skills are THE key asset in the world of digital marketing.

Well that's certainly what respondents to our new survey indicated.

Without doubt technical skills are practically and tactically essential. That's a given. But whilst technology is essentially transient (platforms come, platforms go) it's the age old imperative of strong and clear communication that seems to be the deal breaker. From requirements analysis to project scoping to management to review, effective relationship management came out as the premium digital marketing skill.

Surprised? Or is that your experience too?

Want to find out more about the results we found? Read our North West Digital Sector Survey blog here:

North West Digital Sector Survey

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Candidate, Digital Marketing, Technical Skills

Digital Marketing Recruitment Guide Digital Agency Showcase


It didn’t take long to build rapport with Laura, as her excellent communication skills shone through from the start. She placed me in my most recent position and was very thorough in liaising between myself and my prospective employer at the time - an often understated skill. Moving to a new city for the position at short notice was not going to be easy, but Laura made sure I was as informed and prepped as possible when going through the interview stages and seemed to always have my best interests at heart. One of the most personable recruiters I have worked with, and I will certainly be calling her first when I am considering changing position again!

Michael, CRM Manager, July 2017