Counterintuitive perhaps in a technical environment,
technologically driven and technically delivered but it would seem
that good old fashioned, soft, client handling skills are THE key
asset in the world of digital marketing.
Well that's certainly what respondents to our new survey
Without doubt technical skills are practically and tactically
essential. That's a given. But whilst technology is essentially
transient (platforms come, platforms go) it's the age old
imperative of strong and clear communication that seems to be the
deal breaker. From requirements analysis to project scoping to
management to review, effective relationship management came out as
the premium digital marketing skill.
Surprised? Or is that your experience too?
Want to find out more about the results we found? Read our North
West Digital Sector Survey blog here:
North West Digital Sector Survey