A Redbrick Wall?


Here's an interesting (though not altogether unpredictable) conclusion of our new research:

'Not only does educational background seem to influence seniority it also influences perspective'.

Seniority wise - Two thirds of senior positions are filled by graduates from red brick universities. And their priorities? Strong interpersonal and negotiation ability over technical computer and internet related skills.

Compare this to junior respondents, half of whom have a more vocational or former polytechnic university background. For them it's creative and technical skills that are the most important attributes of a digital marketer.

Healthy? Well a range of perspectives has got to be a good thing. How good is it though for those perspectives to be so polarised?

What do you think? Does educational background and technical aptitude tend to typecast marketers? Wouldn't an appreciation and blend of technical and more traditional business skills across both senior and junior positions serve the industry (and individuals within it) better?

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Business Skills, Digital Marketing, Red Brick Universities, Technical Skills

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It didn’t take long to build rapport with Laura, as her excellent communication skills shone through from the start. She placed me in my most recent position and was very thorough in liaising between myself and my prospective employer at the time - an often understated skill. Moving to a new city for the position at short notice was not going to be easy, but Laura made sure I was as informed and prepped as possible when going through the interview stages and seemed to always have my best interests at heart. One of the most personable recruiters I have worked with, and I will certainly be calling her first when I am considering changing position again!

Michael, CRM Manager, July 2017