So how did you land your digital marketing role? A carefully
executed career plan? An expertly applied employment strategy? Or
did it just happen? Are you an accidental marketer?
One of the most revealing insights of our new digital
marketing survey is the revelation that most digital marketers,
instead of pursuing a tried and tested graduate employment path,
simply fell into their role. More than half in fact, developing and
sharpening their digital marketing skills 'on the job'.
Until now it's often been the case that an aptitude for, and
interest in digital marketing has been enough to lead people into
their current position.
Supply - for one, there are insufficient numbers of suitably
qualified graduates out there.
Also agencies' inability to develop talent. It would seem that
many agencies could do much more to identify and nurture that
The 25% digital marketers who join the industry via work
experience might offer a strong clue to digital agencies struggling
to attract and retain talent. Looking at developing some of the
concepts and best practices of work experience themselves