"Research" - defined in the Oxford dictionary as "the systematic
investigation into and study of materials and sources in order to
establish facts and reach new conclusions." Conducting research
within the digital age today is essential as it continues to
develop, as commented on by Wikipedia "as technology develops more
devices become able of internet browsing and the digital marketing
potential that comes with it." So on our doorstep, in this very
city and across the North West of England, we have a developing
sector, inspiring investors, corporations, clients and importantly
candidates to contribute to this growth and desire to benefit from
the commercial reward of such a developing area. The need for an
understanding of the attitudes and behaviour of the people involved
within the sector will only allow us all to provide better
employment solutions because, as we've consistently highlighted,
it's the people and the attitudes they hold to it and the area that
will determine the levels of growth moving forward.
I've worked in the digital marketing sector for 12 years and
have been lucky enough to witness and work with the evolution of
the industry. From the days of Altavista and the bubble bursting at
the turn of the century through to the phenomenal use of social
media at the recent games in London, it's been a hell of a journey.
And keeping up with it isn't easy, ask any agency account manager
or marketing manager, deciding how best to allocate budget,
maximise response and take share! My advice from all those years is
to keep one eye on the developments and one eye on your employees
and how they are adapting to the levels of change and innovation.
How can you identify their strengths and benefit from them
accordingly? Here are the top 5 things we'd say could be useful to
assess in our changing world:
- How do your organisation and its individuals cope with
- What skills are transferable, how can you make the most of
- Who and what are you really competing with? E.g. Business,
location, change, economy.
- How does your company structure look today and how might it
look with the green shoots coming through in the economy in 1, 2 or
3 years time?
- What is acceptable turnover of staff (it will happen!) and how
can you maximise value of inbound candidates?
Understand where you sit and what you are working with by doing
your homework on your company and marketplace. It's essential to
know what's going on and how you can be prepared.
Please help us to better understand the market by completing our
NW Digital Survey here
(and have the chance if winning £100 of Amazon Vouchers.) We're
gathering as many responses as possible to release the findings
next month, which can only impact how you deal with your employee