Relocation Research: Identifying The Barriers That Attribute To The Digital Skills Shortage



New research reveals that companies looking to recruit the highest calibre candidates need to offer competitive relocation packages in order to attract the best talent.

The findings revealed that 92% of employees would be happy to relocate from their hometown if they were offered a relocation package, however only 17% have ever been offered a relocation deal when searching for a job out of their catchment area. 

Digital marketing recruitment specialists, The Candidate, undertook the research to discover how significantly widening talent search areas has become a necessity, in order to overcome the digital skills crisis many companies are facing.

 The research showed that the rapid growth of the digital sector in the UK, means that talent is not always available and in close proximity to job vacancies and relocation packages will attract suitable candidates.

 The results also revealed that 60 minutes was the maximum time most employees would be happy to commute, with 49% confirming that this was the tipping point. Only 9% of people surveyed said they would spend an hour and a half or more traveling to their place of work.

"The digital skills gap is a huge concern for many companies, with many struggling to recruit suitable candidates and from our research, relocation packages seem to be the key pull factor when it comes to attracting a fresh wave of talent into companies," says The Candidate's managing partner, Brian Matthews.

"The fact that people are only prepared to commute to work for an hour, further shows the importance for employers to start searching a wider area in order to find the best candidate for the job.

The survey results showed that 91% of people are not afraid of moving to a new area, meaning it is an ideal time for employers to begin deploying ways of attracting the best talent to their business.

"There are many jobs available in the digital sector in digital hubs around the country but it is the responsibility of the employer to make the move as attractive as possible in order to bring the best talent to their territory and to begin tackling the skills shortage," added Brian.


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It didn’t take long to build rapport with Laura, as her excellent communication skills shone through from the start. She placed me in my most recent position and was very thorough in liaising between myself and my prospective employer at the time - an often understated skill. Moving to a new city for the position at short notice was not going to be easy, but Laura made sure I was as informed and prepped as possible when going through the interview stages and seemed to always have my best interests at heart. One of the most personable recruiters I have worked with, and I will certainly be calling her first when I am considering changing position again!

Michael, CRM Manager, July 2017