16 February 2017

Multi-Channel Analyst

  • Reference: esr160217r
  • Location: Greater Manchester
  • Salary: Up to £35,000
  • Type: Permanent
  • Sector: Fashion Retailer
  • Consultant email: info@thecandidate.co.uk
  • Consultant telephone: +44 161 833 1044

Are you a whizz kid on Google Analytics? If the answer is yes, then this is definitely the job for you! Don’t miss this fantastic opportunity to be the Multi-Channel Analyst for a worldwide leading fashion brand!

The Multi-Channel Analyst will be managing and maintaining the Google Analytics Premium account and will use the data to provide insight, recommendations and implement new functionality. They will also manage a small team and lead the implementation of User ID tracking within the Google Analytics account.

Our client is located in Bury which is easily accessible and has lots of public transport links and free parking on site! The successful candidate will also get great discounts off a huge range of products and join a rapidly growing, dynamic Multi-Channel team! There will never be a dull day at work in this business and the role may offer the opportunity to progress throughout the wider business both in the UK and Europe!

Key responsibilities of the Multi-Channel Analyst:

  • Provide insightful analysis across all channels (desktop, mobile, apps & in-store devices)
  • Use Google Analytics to report relevant analysis and requirements across the group
  • Ensure recommendations to improve customer experience, profitably and loyalty are pro-actively made
  • Manage and maintain the correct levels of access to all GA accounts across the group
  • Ensure the gathering of data is always reliable and accurate, reconciling with internal and third-party systems to ensure accuracy
  • Proactively identify and resolve GA tagging issues and be responsible for the setup of GA tagging for new platforms, channels and functionalities
  • Managing development priorities via a JIRA system in conjunction with the Multi-Channel technology team
  • Support UX team on analysis of A/B testing programmes
  • Identify issues and follow up with key stakeholders on reporting via GA
  • Consistently distribute regular updates and recommendations on channel performance to optimise conversion

Skills and attributes:

  • Expert knowledge and experience working with Google Analytics, Coremetrics, WebTrends etc. (preferably Google Analytics)
  • Previous experience in an eCommerce environment
  • Skilled in using Microsoft Office, especially Excel, and familiar with advanced formulae
  • Experience in digital marketing, including reporting on CPC, CPA, PPC, SEO and Affiliate performance
  • Has previous experience in being able to simplify complex datasets in a clear and concise way to present to key stakeholders

If you are brilliant with using Google Analytics- get yourself applied for this job now! Or you can ring us on 0161 833 1044 or email us on info@thecandidate.co.uk!

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Analyst and Insight

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It didn’t take long to build rapport with Laura, as her excellent communication skills shone through from the start. She placed me in my most recent position and was very thorough in liaising between myself and my prospective employer at the time - an often understated skill. Moving to a new city for the position at short notice was not going to be easy, but Laura made sure I was as informed and prepped as possible when going through the interview stages and seemed to always have my best interests at heart. One of the most personable recruiters I have worked with, and I will certainly be calling her first when I am considering changing position again!


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