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03 October 2017

Head of Outreach

  • Reference: elw031017a
  • Location: Manchester
  • Salary: Up to £75,000
  • Type: Permanent
  • Sector: Retail Industry
  • Consultant email:
  • Consultant telephone: +44 161 833 1044


Do you have a creative edge to attract Millennials' attention? If you have a strong personality and the aspirations to be bold and brave yet successful, then this Head of Outreach role could be perfect for you! We're looking for an Outreach genius with a strong knowledge of Disruptive - and Influencer marketing to challenge the traditional ways of Outreach.  

Situated in a modern office in Manchester, our clients’ office is situated near everything that Manchester City Centre has to offer! As a company, they strive to be at the forefront of their industry! The company is one of the fastest growing retailers in the UK and now have plans to launch on an international level. They are now on the hunt for an ambitious, creative and talented Head of Outreach to oversee this exciting venture and implementing cutting-edge outreach strategies. 

The Head of Outreach will be part of the Marketing Senior Leadership team and challenge the traditional outreach strategies through new, innovative and bold tactics. There are many important aspects to this role that will include developing and motivating a creative brand team including Influencers, PR, Content, Experiential, Outreach & Social. The company needs a Head of Outreach that has a demonstrable record of success within the fashion or beauty industry and has a great knowledge of influencer marketing. To be successful in this role its vital that the candidate is a visionary. This company doesn’t want to be within the normalities of marketing, you need to be willing to take risks and make bold decisions. 

 The Main Responsibilities of the Head of Outreach:

  • Implementing successful strategies
  • Collaborating with stakeholders within marketing, creative and trade areas to implement brand plans for all key sectors
  • Assess the performance of the brand with KPI’s to successfully influence consumer perceptions
  • Keep up to date with the latest industry trends
  • Be creative and inspire others

Candidate Requirements:

  • Previous experience in a fast-paced, preferably, fashion retail background 
  • Previous experience working with disruptive marketing, PR and Influencer marketing would be highly desirable, as the role requires a professional to challenge the traditional outreach strategies with new bold ways of catching the attention of millennials 
  • Strong management skills
  • Demonstrable experience at implementing successful brand strategies
  • Strong knowledge of PR practices 
  • Responsible
  • Extremely creative
  • Leadership qualities
  • Previous experience in a fashion or beauty role is beneficial
  • Extensive media experience would be advantageous
  • Passionate and interested in identifying future industry trends

If you think you have the skills and experience that we are looking for, then please don’t hesitate to contact our recruitment team on 0161 833 1044 or email

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Sophie & the team at The Candidate provided us with an extremely professional and efficient service. Of the 5 interviews we conducted any of the candidates would have fit the role perfectly, it's a shame we had to narrow it down to 2. Highly recommended. Thanks!

Oliver, Director, Odin Group