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08 September 2017

Head of CRM

  • Reference: ech080917a
  • Location: Manchester
  • Salary: Up to £60,000
  • Type: Permanent
  • Sector: Fashion
  • Consultant email:
  • Consultant telephone: +44 161 833 1044

Lead international strategy at a top fashion brand!

A fashion giant based in the city centre is looking for a Head of CRM to implement an effective CRM tool to focus on business growth in their domestic and international markets. They will be responsible for the creation of the CRM strategy and increasing engagement through the Customer Life Cycle. They will deliver targeted campaigns through identification and understand the customer segmentation and that they require. They will a massive part of transforming the customer relationship and bringing this fashion brand into its next massive stage of growth!

This business like to do they are own thing when it comes to culture and innovation! Their trendy offices are embedded in the hustle and bustle of Manchester!

Roles and Responsibilities of the Head of CRM

  • Deliver the business global CRM plan ensuring it is delivering the best experience, using most up to date software and programmes that will create customer engagement and therefore loyalty
  • Through teams deliver highly tailored CRM and report on value
  • Work closely with Business Intelligence team to understand customer segments and create plans on best practice individual segments
  • Take control of the loyalty and rewards programme measuring success through enrollment numbers, benefits, promotions, and report of performance
  • Embed CRM in the overall business communicating its value to all teams in delivering overall business targets
  • Analyse and report on business performance
  • Keep finger on pulse of latest industry advances to keep the CRM up to date and ahead of competitors

Skills and Attributes

  • Must be educated to degree level or have a considerable amount of experience in CRM and leading CRM teams internationally
  • Experience of working with stakeholders and as well as mentoring and developing high performing teams
  • Experience of migrating CRM data into Salesforce systems
  • Working knowledge of 3rd party app with Salesforce
  • Enthusiastic, likeable and able to bring people with them, engaging team and stakeholders

If this sounds like the next step in your career then do not hesitate and apply today! Alternatively, contact one of our award winning team on 0161 833 1044 or send

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It didn’t take long to build rapport with Laura, as her excellent communication skills shone through from the start. She placed me in my most recent position and was very thorough in liaising between myself and my prospective employer at the time - an often understated skill. Moving to a new city for the position at short notice was not going to be easy, but Laura made sure I was as informed and prepped as possible when going through the interview stages and seemed to always have my best interests at heart. One of the most personable recruiters I have worked with, and I will certainly be calling her first when I am considering changing position again!

Michael, CRM Manager, July 2017