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24 August 2017

Digital Marketing Manager

  • Reference: ech240817d
  • Location: Preston
  • Salary: Up to £35,000
  • Type: Permanent
  • Sector: eCommerce
  • Consultant email:
  • Consultant telephone: +44 161 833 1044

Work for a successful retailer, building and growing their online marketing strategy!

Our client is a successful online retailer looking for an experienced B2C Digital Marketing Manager to hit the ground running. They will strengthen and develop all of the businesses appropriate marketing channels, web development as well as PPC, SEO and Conversion Rate Optimisation. They will be the artery of communication between the relevant departments and alongside the offline marketing department ensure that the brand message is consistent across all channels. They will be responsible for a small but growing team that will work across all online channels.

This company offers excellent benefits including private healthcare, company pension and early doors on a Friday to get the weekend started early!

Role and Responsibilities Digital Marketing Manager 

  • Create and implement the digital marketing strategy
  • Management of company websites
  • Manage the online media budget and reporting on this to management
  • Take responsibility of all PPC, Programmatic Display, Re-marketing and Affiliates by managing the external agencies that coordinate all digital activity
  • Implement the Social Media strategy looking at both organic and paid to engage a develop a dominant social media following
  • Look at the Conversion Rate Optimisation working with external agencies where required
  • Creation of marketing automation on site and implementation of email marketing using HubSpot
  • Create excellent user experiences constantly strengthening usability, design and content
  • Utilise strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

 Skills and Attributes

  • Previous experience in B2C digital marketing
  • Highly organised with Project management skills
  • Fluent managing PPC, SEO and CRO programmes
  • Fluent in up to date Google Analytics and digital reporting
  • Experience with Umbraco CMS or equivalent
  • Experience of working with multiple external agencies
  • A strong mentor who invests time in building capability and supporting other members of the digital team

If this sounds like the role for you then do not hesitate and apply now! Alternatively, for further information contact one of our award winning team today! Call 0161 833 1044 or email


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It didn’t take long to build rapport with Laura, as her excellent communication skills shone through from the start. She placed me in my most recent position and was very thorough in liaising between myself and my prospective employer at the time - an often understated skill. Moving to a new city for the position at short notice was not going to be easy, but Laura made sure I was as informed and prepped as possible when going through the interview stages and seemed to always have my best interests at heart. One of the most personable recruiters I have worked with, and I will certainly be calling her first when I am considering changing position again!

Michael, CRM Manager, July 2017