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05 June 2017

Digital Acquisition Manager

  • Reference: ech290617o
  • Location: Manchester
  • Salary: £35,000
  • Type: Permanent
  • Sector: Retail
  • Consultant email: info@thecandidate.co.uk
  • Consultant telephone: +44 161 833 1044

Are you a digital advertising genius who understands what the audience wants? We’re looking for a talented Digital Acquisition Manager who can take an international award-winning e-commerce company to the next digital level of their business!

Our client is a multi-million-pound business selling homeware appliances across some of the biggest online marketplaces like Amazon and eBay. They operate on the US, French and German markets and is based in a state of the art office in Manchester City Centre, where the employees indulge themselves with a game of pool or Fifa. This business is currently looking for an experienced Digital Acquisition Manager, who can develop the business into a strong independent e-retailer.

The successful candidate will be part of a large marketing team in their Manchester office and focus on the website and traffic performance, which means that this role is great for a digital specialist who has strong attention to detail enable to enhance all aspects that affect the traffic. The Digital Acquisition Manager will not just work across the corporate brand, but the wider business using clever PPC, Affiliate and SEO techniques to grab the target audience’s attention.  

Main responsibilities of the Digital Acquisition Manager

  • Implement new ideas and strategies to grow traffic and digital channels
  • Create and implement digital marketing strategies through SEO, PPC, Affiliate, CRM, Social, digital PR and Email marketing to enhance lead acquisition and the overall brand awareness
  • Focus closely on SEO and PPC activities with the in-house team and external agencies to enhance online visibility and ROI
  • Work closely with the Social Media team to coordinate content on social channels and blogging
  • Report digital performance according to the set KPIs and targets
  • Use digital tools to optimise landing pages and conversions
  • Conduct specific research to improve content and the user experience
  • Be creative with the digital marketing campaigns
  • Be up to date on digital marketing and media trends

Required skills of the Digital Acquisition Manager

  • A degree or equivalent in Marketing, Advertising, Communication, Business
  • Previous experience and strong background in advertising as well as Affiliate and PPC
  • It would be a strong advantage if the candidate possess a CIM or IDM qualification, however, this is not essential
  • Minimum three years’ experience in a digital marketing role
  • Strong understanding of HTML, CSS, Google Analytics, PPC and SEO strategies, B2C retail and digital marketing principles
  • A Google AdWords and Analytics certification would be advantageous, but not essential to be considered for the role
  • Excellent attention to detail
  • Good communication skills (written and verbal)
  • Great project management skills and able to deliver projects in time
  • Confident and positive attitude
  • Strong analytical and commercial mindset
  • Be a good problem solver
  • Strong passion for digital and media

This is an outstanding opportunity for a strong digital marketing professional to be part of a highly successful business who is ready to invest in a new digital adventure! If this sounds like a role for you, then get in touch with our eCommerce recruitment team on 0161 833 1044 to hear more or apply directly online!

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TESTIMONIALS

Sophie & the team at The Candidate provided us with an extremely professional and efficient service. Of the 5 interviews we conducted any of the candidates would have fit the role perfectly, it's a shame we had to narrow it down to 2. Highly recommended. Thanks!


Oliver, Director, Odin Group

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