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11 August 2017

CRM Manager

  • Reference: emc110918d
  • Location: Manchester City Centre
  • Salary: Up to £35,000
  • Type: Permanent
  • Sector: eCommerce
  • Consultant email:
  • Consultant telephone: +44 161 833 1044

We’re looking for an experienced CRM Manager who is looking for a change of scenery! Join a newly rebranded online business and work in their state of the art office in Manchester City Centre, whilst enjoying excellent benefits like free gym membership, social events and much more!

Our client is a successful online business offering a wide range of automotive services and with their current rebranded business, they have a lot of ongoing investment and are experiencing rapid success! Being located in brand new state-of-the-art offices, just a 5-minute walk from Piccadilly Station, the successful candidate can enjoy a great environment of social activities and shopping opportunities just outside their doorstep. Our client is looking for a talented CRM professional to manage digital acquisition and retention strategies, CRM segmentation, direct marketing, data mining and database marketing.

The CRM Manager will join a dedicated Marketing team and drive all the CRM activities across the consumer platforms like Website push, Email, SMS and hopefully look into implementing new opportunities like an App. The Successful candidate will be working with a consumer database of over 3 million users and have the full overview of the full consumer life cycle, consumer purchase and engagement. Using software tools like Cronofy and Wonderpush, the CRM Manager will have a full overview of the online consumer journey to enhance the marketing strategy and identify new digital acquisition, retention and engagement strategies. There are excellent opportunities to grow in this role and take the successful candidate to the next level in their career!

Main responsibilities of the CRM Manager

  • Enhance digital acquisition, retention and engagement strategies to improve the overall customer lifecycle
  • Develop the connection between the CRM and Marketing functions in the business by managing CRM segmentation, data mining, email marketing, direct marketing and database marketing
  • Work closely with the Marketing team to provide CRM insight and influence the digital marketing strategy
  • Run post campaign analytics to benefit the marketing strategy
  • Run and manage Google Analytics to report directly to the Head of Marketing and Senior Management teams on CRM activity and performance
  • Focus CRM activity via email, mobile, referral schemes, contact centre engagement and identify new potential activities or platforms to optimise the consumer experience
  • Ensure to have the full consumer overview enable to identify improvements and new strategies to the consumer lifecycle
  • Using software tools like Cronofy and Wonderpush to enhance the marketing strategy

Required skills and experience of the CRM Manager

  • Previous experience in a CRM role (preferably 2-3 years)
  • Excellent knowledge of CRM connecting tools like Cronofy and Wonderpush
  • Outstanding analytical mindset to manage CRM segmentation, data mining, direct marketing, email marketing campaigns
  • Proven experience of generating results
  • Strong business mindset and ability to identify new opportunities for growth
  • Outstanding organisational skills and ability to manage multiple projects
  • Excellent knowledge email marketing campaign software tools and analytical tools like Google Analytics

This is an excellent opportunity to work with a large database in a business who has the resources to invest in new processes! Get in touch with our Ecommerce Recruitment team on 0161 833 1044 to hear more or if you know you’re the right fit, then get in touch now!

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It didn’t take long to build rapport with Laura, as her excellent communication skills shone through from the start. She placed me in my most recent position and was very thorough in liaising between myself and my prospective employer at the time - an often understated skill. Moving to a new city for the position at short notice was not going to be easy, but Laura made sure I was as informed and prepped as possible when going through the interview stages and seemed to always have my best interests at heart. One of the most personable recruiters I have worked with, and I will certainly be calling her first when I am considering changing position again!

Michael, CRM Manager, July 2017