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01 September 2017

CRM Executive

  • Reference: esp010917d
  • Location: Manchester
  • Salary: Up to £26,000
  • Type: Permanent
  • Sector: Retail
  • Consultant email:
  • Consultant telephone: +44 161 833 1044

Are you ready to step up in a vital marketing role? Join a UK leading retailer in Manchester as CRM Executive and get to grips with exciting new projects!

With over a hundred stores nationwide and a strong online presence, our client has established an outstanding position on the market, where their competitors are watching their every move. They have recently expanded their product line and have plans to move into international markets in the next 12 to 18 months. Because of their strong reputation in the UK, which has resulted in such great success that they can expand their business into new and exciting markets.

The CRM Executive will be responsible for creating a solid understanding of the target audience and creating strategies and ideas to how our client can engage with them best possible. This is not restricted to digital platforms like mobile, email and SMS, but through customer services techniques, personalisation and content. Our client is investing heavily in new product launches and CRM programmes, so the successful candidate will be working with the newest techniques and be managed by talented professionals. It is required that the CRM Executive has previous experience in a similar role.

Main responsibilities of the CRM Executive

  • Create and implement CRM strategies to enhance the customer life cycle and long-term customer lifetime value
  • A big focus is to decrease the churn rate and increase customer engagement especially with the new target audiences
  • Run personalisation targeting and segmentation analysis to identify key customer groups and understand how to engage with them most effectively
  • Manage daily relationship with suppliers to ensure the CRM system works efficiently and support a global customer group
  • Deliver strategies across Email, SMS, PPC, Social Media and App notifications.
  • Create and implement customer personas and report insightful details from data analysis
  • Manage customer data and run collection and analysis processes
  • Run campaign testing to increase and enhance performance
  • Measure and analyse performance and work closely the Analyst team to report results against KPIs
  • Work closely with the Marketing team on key campaigns to increase effectiveness
  • Keep up to date on industry developments and trends to constantly create innovative strategies

Required skills and attributes of the CRM Executive

  • Educated to degree level in Marketing, Business or similar field
  • Minimum 2 years’ experience in a similar role within Marketing, Digital or CRM
  • Previous experience of delivering CRM campaigns
  • Excellent knowledge of the technical elements of implementing CRM campaigns
  • Previous experience of working across mobile, web, paid media, SMS and email
  • Proven track record of working with key customer segments
  • Previous experience of reporting performance to senior management
  • A strong passion for retail would be highly advantageous in this role
  • Excellent communication and interpersonal skills
  • Strong organisational skills and the ability to work in a fast paced environment and with tight deadlines
  • Great attention to detail and be a proactive self-starter
  • Excellent team-player

This is an outstanding opportunity to be part of a highly successful company and build a promising career! Get in touch with our Ecommerce Recruitment Consultants on 0161 833 1044 to hear more about this role or apply directly online.

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It didn’t take long to build rapport with Laura, as her excellent communication skills shone through from the start. She placed me in my most recent position and was very thorough in liaising between myself and my prospective employer at the time - an often understated skill. Moving to a new city for the position at short notice was not going to be easy, but Laura made sure I was as informed and prepped as possible when going through the interview stages and seemed to always have my best interests at heart. One of the most personable recruiters I have worked with, and I will certainly be calling her first when I am considering changing position again!

Michael, CRM Manager, July 2017